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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors will click on the link to the site through the search engine. SEO gives a website a presence on the world wide web.


As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.


It should be noted that the term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure

Search Engine Optimization

OTHER MEANS / TECHNIQUES TO GET A BETTER RANKING FOR YOUR WEBSITE:

  • A good way to get your site ranked higher on search engines would be to invest in pay-per-click advertising (eg Google Adwords / Google Adsense). We specilize in Google Adwords and Pay per Click advertising - for more info email info@platinumads.co.za


  • Get other websites to link to your website. Send them your link and get them to put it on their sites. The more other websites link to your site, the better your ranking will be.


  • Change your site content on a regular basis. (Taking the Update option will be beneficial)  The more your site is updated, the more search engines will see that the content is always new and fresh and will rank you higher. You can contact us to incorporate a content management system (CMS) into your site, to enable you to update the information on your site in an easy to use manner.


  • Domain names can be registered which better suit your keywords. For example if you have a wedding photography business called ABC Photography, then it's a good idea to get www.abcphotography.co.za AS WELL AS www.weddingphotography.co.za and point both domains to the same website (based on availability of domain names, of course). We can help you with the registration of other domain names.


    Note that Platinumads does not guarantee placement or ranking of any website on any search engine